Which platforms do you build on? +
Shopify, WordPress and Drupal are the ones we work in most, and we build custom web applications where a platform would get in the way. The platform is chosen for your organisation, not for us. We also take over sites that someone else built, once we have read how they were put together.
Who owns the website, the integrations and the dashboard? +
You do. Domains, hosting, code, the connections between your systems and any dashboard are registered to your organisation and live in its accounts. You can remove our access at any time and nothing stops working.
Can you connect the systems we already use? +
Usually, yes. Most systems expose a way to read and write their data, and where one does not we work from exports on a schedule. We start by mapping what you run and where the gaps in visibility are, and the scope says which connections are worth building first.
What does one view actually look like? +
A screen that reads from your systems as they are, rather than from a report someone prepared. Stock next to incoming orders. Enquiries next to the pages they came from. Revenue against the target you set. We run our own business on exactly this, and the illustrative view above shows the shape of it.
Where does AI come into this? +
Inside the integration work, on the tasks your people repeat every week: sorting enquiries, drafting the first reply, reconciling records, summarising documents. We put it on the parts it can do reliably, inside your accounts, with a person still accountable for the result, and we say plainly where it will not help yet.
We already have Google Analytics. What would you add? +
The other half of the picture. Analytics knows about visits, Meta knows about its own ads, Search Console knows about search, and your sales system knows what was actually paid for. Each reports on itself. We join them so you can see, on one screen and on the same terms, which sources bring revenue and which spend to stop.
Do we need to be running ads for the measurement work to be useful? +
No. The same view reads organic search, referrals, email and direct sales. Ads are one more source when you run them, and the point is to see every source on the same terms.
What happens if we stop the retainer? +
Everything keeps running and stays yours. What stops is our patching, backups, monitoring, the same-day answer when something breaks, and the monthly note, so someone on your side takes those over. The documentation is written for exactly that.
How does pricing work? +
Every engagement is scoped to what it actually requires, so there are no packages or published bands. We discuss it on the discovery call, then put it in writing with the scope.